Coca–Cola’s Super Bowl Ad Raises Good Questions

Posted on February 3, 2014 by Stephen Carr Hampton

A 60-second Coca-Cola ad during the Super Bowl, ostensibly meant to promote diversity and a spirit of inclusiveness, has raised a number of interesting questions across the land. Whose land was it? Whose land is it? Who claims it now? Who lives here now?

http://indiancountrytodaymedianetwork.com/2014/02/03/coca-colas-america-beautiful-super-bowl-ad-causes-stir-153391

There is a Native language in here: Keres Pueblo! The full song is here:
http://indiancountrytodaymedianetwork.com/2014/02/03/native-language-spotlighted-during-coca-cola-super-bowl-ad-153398

Also, I’m guessing the guy in the cowboy hat and the three children in the last two scenes were filmed in the Navajo Nation.

About Stephen Carr Hampton

Stephen Carr Hampton is an enrolled citizen of Cherokee Nation, an avid birder since age 7, and a former resource economist for the California Department of Fish & Game, where he worked as a tribal liaison and conducted natural resource damage assessments and oversaw environmental restoration projects after oil spills. He writes most often about Native history and contemporary issues, birds, and climate change.

View all posts by Stephen Carr Hampton →

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1 Response to Coca–Cola’s Super Bowl Ad Raises Good Questions

Stephen Carr Hampton says:

February 4, 2014 at 9:23 PM

Ah, so apparently there is a Native language in here: Keres Pueblo! The full song is here:
http://indiancountrytodaymedianetwork.com/2014/02/03/native-language-spotlighted-during-coca-cola-super-bowl-ad-153398
Enjoy!

Keres Pueblo took part in the Great Pueblo Revolt of 1680, which is discussed in this blog here:
https://memoriesofthepeople.wordpress.com/2013/08/06/on-this-date-august-10-1680-new-mexico/

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